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SOCIAL MEDIA
/People on social media are so selfish. It’s always meme meme meme./
Drastically changing the game, social media has impacted the success or failure of many businesses.
There are vast amounts of social media platforms that businesses can use like Facebook, Twitter, Pinterest, and Snapchat... but being on these platforms does not alone bring success.
A business must understand how to use social media to interact with their customers. It's not just about posting... it's about what is posted, when it is posted, where it is shared, and why it is posted.
Understanding this can be hard for businesses who attempt do their own marketing with little to no consultation, especially if they aren't privy to successful practices on their personal social media.
Social media can also be the greatest way to compete without unloading a million dollar budget... we can help show you how.
Our team at ub will utilize social media platforms to voice your brand, after it has been formulated, and distribute content that will reach customers before they ever step foot in your building. With successful social media utilization, they will understand your business in the way you want it to be understood.
Our team knows exactly how to make that happen while using tracking technology to stay up-to-the-minute with voicing your brand on social media.
Time to get social.
BRANDING
/Be the one in the crowd to stand out./
Do you know your brand? Do you have one? How would you identify your brand? Is it adequately being shared with your customers? Are you happy with it?
You would be surprised by exactly how many businesses have no clue as to what their brand is. If asked, they may stumble or tell you about what kind of business they are. Being a gas station is not your brand. Selling donuts and cookies in town is not your brand.
Branding should be in everything your business does and each person who interacts with your business should know what your brand is. This can be done by the appearance of your storefront, first impressions you give, relationships with customers and the city, logo, color scheme, website, and more.
Our team at ub believes branding revolves heavily around why. When we discuss branding with you, we will first want to know why you do what you do. Customers tend to get behind a small, local business when they understand that business's reason why. It could be to give back to the community, support a special charity, provide employment to teenagers in the area, or live out your American Dream as an entrepreneur. People love a reason why.
Let's tell them your reason why.
WE USE ALL AVENUES
WEBSITE DEVELOPMENT
/"If your business is not on the internet, then your business will be out of business." - Bill Gates/
We cannot stress how important having a website is. It is all about being accessible these days. We do not want to claim that customers are lazy, but there seems to be little time anymore to do in-store browsing. Customers want to know what you have in your store before they come inside.
Having a website is also another avenue to share your brand and connect with customers. Not having a website is a detriment to businesses, especially small businesses.
We at ub can give you a website that competes with the larger companies in your industry, while providing a visually appealing representation of your brand throughout the entire website. Our team is overly excited when it comes to website building! With it being an ever-growing field with new platforms being released due to the advances in technology, we will create an amazing website for your small business.
Show them before they see.
DIGITAL ADVERTISING
/There are no boundaries or borders in the digital age./
It is 2017... we all have cell phones.
Advertising can be as simple as sending an SMS text message. It is the sure way to reach mass amounts of people in the least amount of time. You can send links and/or information in text that drives traffic to your business as an option.
Different options would be coupon codes, reminders, updates, or a simple message that expresses your brand. Marketing this way isn't as demographically specific as other forms of marketing can be, but it is a great way to get the most assurance your advertisement/marketing of a product or service has been seen.
Digital advertising isn't only text messaging; it is any marketing media that is displayed digitally. Meaning, on the Internet, radio/streaming services, YouTube, email, or TV.
Our team at ub consists of the most creative marketers in the area who will work tirelessly to bring the best ideas to digitally advertising your business. We can get you on TV, we can have you be heard on the radio/streaming services, and we look forward to the idea of viral marketing.
We would love to create a viral marketing campaign with your small business and watch the wildfire that ensues after, spreading your brand and creating awareness of your business in those who may not know you yet.
Join the digital age.
I had no idea they were still in business or not. I Googled them to find their website. Nothing came up. There was a Google reviews page that had like three or four ratings on it, but no website. I really wanted to browse their catalog to order a new recliner for my living room, but I couldn't unfortunately. I do mostly all of my shopping online these days because I work two jobs while raising two young daughters all on my own; I have no time to go in and out of stores. I ended up going with the furniture store in the neighboring town because I was able to see their online catalog."
PUBLIC RELATIONS
/Success is led by the power of communication./
Of course you would love out-of-this-world, artistic masterpieces with your advertisements (ie. commercials, print, etc)... and we would love to give you that, but design in marketing is also about practicality and reverts back to ROI; return on investment.
Our Adobe Cloud certified team, with a portfolio of created designs and internships at local area businesses such as WEAU TV-13, will work tirelessly to give you the best combination of visually appealing and smartly-designed advertisements.
We at ub may love writing content, but graphic design gives our team another avenue of creativity. We are artists and we are businesses savvy marketers.
We cannot wait to design graphics for your business!
Utilize business art in your advertising.
GRAPHIC DESIGN
/Who said business can't be beautiful?/
EXAMPLES OF OUR WORK
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Branding
Social Media
Website Development
Digital Advertising
Graphic Design
Public Relations
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